Quantified Self and Digital Beauty Devices
Time: 15:00 - 15:30
Date: 4 July 2018
Theatre: The Royal Society of Medicine
As the skincare industry shifts away from anti-ageing and the traditional bricks and mortar sales model, new opportunities are arising for the application of technology in the beauty marketplace. In this presentation I will explore the current landscape in terms of the “Quantified Self” trend, explain how augmented reality can drive increased sales, and review a recent study exploring consumer expectations of the industry. Looking to the future the key trends which will contribute to brand delivery will be shared along with a detailed analysis of influences from industries as diverse as construction, technology and food. Future claims trends will be analysed and a WTF (What’s The Future) approach taken to show how all these factors will combine and contribute to Beauty 2.0, with efficacy at its heart.
- Dan Whitby Business Manager - Lake Personal Care