Dan Whitby

Business Manager

Lake Personal Care


Daniel has worked in the personal care industry for over 20 years in a variety of  roles including formulation, new product development, innovation, technical marketing and claims testing. He has developed  patented technologies, been responsible for the introduction of several innovative products and claims into the beauty market place and has presented at numerous cosmetic science events. A regular contributor to industry journals he has a passion for trends analysis, ingredient innovation  and consumer delivery. An extensive industry network including journalists, bloggers, consultants, brand owners and industry experts gives him a unique insight into what the future may look like for the beauty industry.